10/3/2023 0 Comments Harvey speeddial equinox![]() ![]() London has long been considered a key market for Equinox, but it’s taken longer than he anticipated to get to where he wants to be, and to find the most prime real estate. Mr Spevak doesn’t have time to attend the opening of every new site in the Equinox portfolio, which with the addition of Bishopsgate numbers 105 across the US, Canada and the UK (not counting SoulCycle’s 95, including two in London, and Blink’s 140): just those that have “great strategic importance”. He’s been in the country for less than four hours. (He keeps international trips “tight” – this one will last just 36 hours.) After his session on the treadmill, he went to look at a piece of real estate: Equinox plans to increase its three sites in London to 10 within the next five years. To this end, his trainer has sent over his full programme so that his diligent client of 15 years can get in a proper workout tomorrow morning even though he’ll be jet-lagged. “I work out most days for about an hour and a half, about a half hour is interval training on a treadmill and then an hour with my trainer,” he says, and, as he points out, he tries to keep the momentum going when he’s on the road. When he landed, he immediately jumped on a treadmill, as he likes to when he travels, particularly internationally – “just to get the endorphins going” – for half an hour. ![]() But Mr Spevak isn’t about to let a busy schedule derail his regimen: “I try to be even more disciplined when I’m travelling than when I’m at home because I know that’s the only way I’ll come out the other end energised and accomplishing what I need to accomplish.”įor example, he ate before he boarded the plane last night, because “airline food is horrible”, and packed nuts for in-flight snacking. ![]() The 55-year-old Bronx native travels “probably 35 to 40 per cent” of the time over the next 30 days, he will visit 20 cities, a little more than normal because of the holidays. Mr Harvey Spevak, the executive chairman and managing partner of the Equinox group, which also comprises boutique spin studio SoulCycle and budget gym Blink Fitness, landed at 9.45am this morning from New York, where he lives and mostly works. The vibe is luxurious, but in a resolutely functional, relentlessly productive way. The chairs in the mezzanine-level café are upholstered in grey chalk stripe that calls to mind the traditional uniform of bankers, while the wooden tables have built-in wireless chargers. There are cavernous changing rooms and a spa, Woodway treadmills specially designed for its Precision Run interval programme and a studio for The Pursuit, an immersive, gamified spinning class specifically tailored to competitive City types. ![]() It adds polish to perspiring (fashion photographer Mr Glen Luchford shot its latest ad campaign), which makes the sight of protective tape covering the fixtures and fittings at Bishopsgate all the more jarring. Staff and workmen swarm throughout to ensure that it will be finished on time and to the vertiginous standard the brand tells MR PORTER it sets itself.Įquinox, of course, is slicker than your average sweatbox. But the five-storey, 32,000sq ft, £200-a-month body temple in Bishopsgate, near Liverpool Street Station in The City, is already heaving. It’s early December, the day before the latest London outpost of Equinox, the high-end transatlantic fitness club, is due to open. ![]()
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